Leads can be associated with one or more sources once you've defined a source in the Setup menu. Use them to represent how the lead was discovered, e.g. ‘Television campaign,’ ‘Cold call,’ or ‘Web beta signup.’

The value in using Nutshell is letting it remember everything about your customers, including where you met your leads (or how they found you!). Add sources to your leads to remember where they came from.

2. Click "Add source..."

3. Add a name and click "New source" to save

Sources can be added to any new or existing lead.

You can add a source when you're entering a new lead in Nutshell via the +Create button.

With Nutshell Forms, you can automatically link sources to new leads after they submit a form. You can even set up Form answer automations when creating a Nutshell Form field to add a source to your lead when they provide a specific answer to your form field question.

Learn more about Form answer automations in our Nutshell Forms support article.

On an existing lead, you can add a source at any time.

Filter any report in Nutshell by sources to see how each source is performing and which ones bring you the most and least sales.

On Nutshell reports, you can use the Segment button to compare your sales, losses, new leads, forecast, and custom reports by source.

You can also use the filter drawer to view any of these reports on a single source or group of sources.

The leads page also includes filtering and sorting to view leads by source. It can be useful to include the lead source as a column to see at a glance where each lead came from. For example, if I just want to see a list of my own leads that came in via a form on my website, I can apply that filter to review those leads.

Knowing how your lead found you is important because you can use that information to make your marketing more efficient and targeted. But would it be nice to know more about your lead so you have a better chance of winning the sale?

Nutshell has its very own AI Agent that does just that. Our Lead research agent can help you:

To try it out, go to any of your leads and click the "robot" icon in the upper-right of your screen next to your avatar image.

Learn more about the Lead research agent and our other AI Agents.

If you are funneling your leads into Nutshell via an online form, sources will automatically be added to leads.

We'd love to! Check out these instructions.

You betcha. Read more about importing new data into Nutshell from Excel.

First, add your lead source as a column in your CSV file:

Then, match it to the "Source" field while you're importing: