Still need to create the audience who will be receiving your broadcast? Click here to learn how.

To start, go to Marketing > Broadcasts in your Nutshell account and click Create new broadcast.

Nutshell will offer you four options to start your broadcast from:

If you select a previously created broadcast or a Nutshell suggested template, you will click the green Start from .. button and provide a descriptive name for your new edition.

If you select to create a new broadcast from scratch, you will click the green Create new broadcast button and provide a descriptive name for your broadcast. Click save and you will be dropped on to the broadcast editor.

Create company-wide templates

Users with full Email marketing access will find a Templates section in the sidebar under Email Marketing. Here, you can create a company-wide template for your team. Once saved, the template will be available for everyone to use in future broadcasts.

If you'd like to create a new broadcast using a company template, simply click on Your team's templates to view and select the template you'd like to use.

The editor allows you to completely customize your broadcast by dragging content from the editor into the body of your broadcast.

You can add and edit the following content into the body of your broadcast:

When adding a text field to your broadcast, you will have the ability to edit your text with the following features:

Within the special links feature, we provide an Unsubscribe link (Required links) and a View in Browser link (Other links).​ Set up your Email preference center to ensure recipients who click your Unsubscribe link are given the option to choose the audiences they want to be added to or removed from. Read our Email preference center support article to learn more.

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​Merge Tags

Merge tags are smart fields that auto-fill with customer information and the mailing address listed within your General settings inside of Nutshell.

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Smart fields are places in your template that auto-fill with specific data about the corresponding contact. You can think of them as shortcuts to give each email a personal touch. When you send outreach emails, the smart fields will auto-populate with the right information for each contact.

Available smart fields/merge tags for outreach:

Add fallback text to fill in when a merge tag is unavailable on any of the contacts in your broadcast. For example, this comes in handy to send a contact a message greeting of "Hi friend" if the only details you have about them is their email address.

Adding a paragraph block to your newsletter also enables you to use Email marketing's built-in AI writing assistant.

Do everything from checking your spelling and grammar to changing the tone of your copy and even translating your email into another language. Just enter your prompt and Nutshell's AI does the rest.

Remember to review and edit anything written by AI before publishing to ensure it matches your company's message, brand, and tone.

Psst: Whether you’re sending a broadcast, newsletter, or drip sequence, an unsubscribe link and your mailing address are required within your outreach emails. Don’t worry, Nutshell will remind you to add one if you forget!​

You are able to remove content from your draft by clicking on the outlined content and selecting the blue trash icon.

Before you send your broadcast, you can preview how your broadcast will appear to your audience by selecting the Details tab.

You are able to toggle between a desktop preview and a mobile preview.

You will need to select which email address your broadcast will be sent from and which audience your broadcast will be sent to, provide a subject line, and you have the option to include preview text.

If your organization utilizes Google Analytics UTM parameters, you are able to add UTM parameters to all links within your Broadcast by checking the box next to Add UTM parameters to all links and selecting Edit parameters.
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​Psst: You can find this tracking data in your Google Analytics account. It is not housed inside of Nutshell.

When you’re ready to send your Broadcast out of Nutshell, click Prepare to send. Nutshell will alert you to any requirements for your Broadcast that have not been fulfilled.

When it’s confirmed that all requirements for your Broadcast are met, click Next or Choose who to send to. You'll be able to choose from an Audience list or a Saved list.

Nutshell will verify the title of your Broadcast, the sending email address, which Audience is receiving the Broadcast, and the subject line and preview text for the Broadcast. Click Send when ready.

Not ready to send your Broadcast now? Click Schedule now at the top of your Broadcast or find the Schedule for a later date text link on the Review and send page.

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Nutshell will confirm if your Broadcast meets all sending requirements prior to allowing you to schedule your Broadcast. If all requirements are met, select Schedule and review.

You will be able to determine the exact date and time that your Broadcast sends out to your Audience. Click Next to continue.

Nutshell will confirm the details of your scheduled Broadcast.

Once scheduled, your Broadcast will take on a yellow Scheduled banner and display the date and time it is expected to send out to your Audience.

The Engagement section of your Broadcasts provides actionable metrics that highlight your contacts’ engagement with your email outreach. ​

The graph on your Broadcast engagement page shows your Audience’s engagement with your Broadcast email over a determined range of time.

For users on the Marketing Pro plan, you can dive deeper into the links your recipients are clicking on.

This feature is particularly useful for understanding the interaction with high-priority calls to action (CTAs) in your emails, as well as discerning which links were clicked in personal email sequences, helping you gain valuable insights into recipient behavior and preferences.