Nutshell's IQ data powers our three main data products:
ProspectorIQ - Identify cold prospects by industry, location, job title, etc.
VisitorIQ - Identify the companies and employees who are browsing your website
PeopleIQ - Augment & enrich the companies that are already in your CRM with additional employee contact data
Our IQ data is sourced from multiple vendors (including KickFire and People Data Labs) which themselves use numerous open- and closed-source data sources. At the moment, our data is specifically focused on the North America / U.S. markets.
These data sources are continually refreshed and culled with new data. We can’t commit to 100% accuracy, but we are constantly improving it.
As an example, when we gather a data point (like an email address), we ensure that it is present across multiple sources before it is added to a contact profile. Other data (like job titles), can occasionally lag behind reality.
If you observe a data accuracy issue, please contact our team, and we will make it right.