Use drip sequences to nurture your leads, onboard new customers, or more deeply engage your audience with relevant content.

A drip sequence is a series of messages that all relate to the same topic. Configure your sequence to send on a cadence by setting delays between each message.

Drip sequences are automated by three key components:

Watch our video to learn about automating email drip sequences in Nutshell:

Take a tour in Nutshell:

Jump to:

Visit Marketing > Drip sequences to get started. Click the button to create a new drip sequences, give it a title so you know what it's for, and click Create.

You can begin by clicking Add a start trigger, Add a message, or Add a goal.

Add a trigger to define the beginning of your drip sequence - which action should start the emails? Your drip sequences will continue until the sequence is over, but for all actions you can choose to end the drip if the lead (or lead related to the person) is closed.

Possible triggers include:

If you don't want your drip sequence to be sent to someone right after the trigger is activated, enter a delay defining when you want the first message to send.

You can begin from a blank message, from any of your recently created outreach messages, or from a template provided by Nutshell. Name the message and click Create.

Customize your message in the editor, and remember to check out the Details tab to update your subject line and preview text.

Want to streamline message creation? Adding a paragraph block to your newsletter enables you to use Email marketing's built-in AI writing assistant.

Do everything from checking your spelling and grammar to changing the tone of your copy and even translating your email into another language. Just enter your prompt and Nutshell's AI does the rest.

Remember to review and edit anything written by AI before publishing to ensure it matches your company's message, brand, and tone.

When you are ready to create the next email in your drip sequence, click Add a message on the left side.

Continue to add, write, and customize messages until you are satisfied with your drip.

On your drip sequence preview along the left side, you can click between each message to choose how long Nutshell should wait to send the next message.

When you are done editing your messages, click your drip sequence campaign name at the top of the page to get back to the drip creation page.

Adding a goal to your drip sequence, while optional, will allow you to measure your drip's effectiveness. When you click to add a goal, you'll see these options:

You will have the option to cancel any remaining messages in your sequence if the goal has been met. Use this option if your content includes a CTA that might make additional contact irrelevant for your recipients, such as registering for a webinar, or filling out a form or survey.

Use the drip sequence details section to finalize your drip settings before beginning to send this outreach.

Select the From email address from your list of verified sending addresses, decide if you'd like to send the drip during the business hours that were customized in general settings, and decide if you would like to include UTM parameters on your links.

When you're ready, click Activate sequence in the upper right of your screen!

Need to take a break from sending one of your drip sequences? You can easily pause any activated drip sequence by clicking Pause sequence.

Current recipients of a paused drip sequence will remain in your queue and you can resume sending to them whenever you're ready.

For users on the Marketing Pro plan, you can dive deeper into the links your recipients are clicking on for each message within the sequence.

You can edit the content of the messages, timing delay, start trigger, and goal.