Nutshell Analytics is a snippet of code that you embed on every page of your website. It tracks where your visitors come from, what pages they visit, and connects that information to your leads.
When you use Nutshell to track your leads, you can use timelines to track the activities, notes, and emails you exchange to close the sale. Nutshell Analytics brings you additional information about what your leads were doing before they became a lead.
Unlike third-party Google Analytics data, the information gathered with Nutshell is stored in your CRM and belongs to you.
Nutshell Analytics is available to all customers. Web page visit information is available to Nutshell Pro customers.
Watch our video to learn how to configure Nutshell Analytics:
Take a tour in Nutshell:
How it looks
When viewing a contact, you will see their visits to your website. Note that they must fill out a form to be identified.
On the Analytics page in Nutshell, you can get a birds-eye view of the traffic coming to your website. To navigate to the Analytics page, select Marketing in the left sidebar, then click on Analytics under Website.
How it works
To use Nutshell Analytics, you’ll need to embed a snippet of code on each page of your website. If you’re using Google Tag Manager or Wordpress, this can be done in a minute or two. Our team is happy to help you figure out where to begin.
To get started, visit the Marketing > Setup > Tracking Snippet section of your account, and click 'View snippet':
The remaining steps may vary based on how your website was built. These Nutshell Analytics installation instructions may help. You can also contact our support team directly if additional guidance is needed.
If you’re using Nutshell Forms to collect leads, you will see web visits information.
If you’re using another form product, Nutshell Analytics will automatically create People in Nutshell when they fill out a form on your website.
Learn more about the Nutshell tracking snippet in this helpful article to enhance your website visitor tracking and lead generation efforts.
Google Analytics integration
The Nutshell Analytics snippet will automatically detect if Google Analytics is enabled on your website. If detected, the Nutshell-related actions that will be emitted to Google Analytics include:
Form submissions
Scheduler bookings
Engagement bar actions (Scheduler bookings and form submissions)
This feature requires no configuration and will begin to send events as soon as both snippets are added to your website.
FAQs about Analytics and Email Campaigns
Do I need Nutshell Analytics to track email opens?
No, Nutshell Analytics is specifically for tracking website interactions. Email open tracking is managed separately within Nutshell’s email campaign tools.
Can I use Nutshell Analytics without sending marketing emails?
Yes, Nutshell Analytics can be used independently to track website activity, even if you are not running email campaigns.
Is Nutshell Analytics difficult to set up?
Not at all! The setup process is straightforward and involves copying and pasting a code snippet into your website’s <head> section.
Do I need to do any configuration to get Nutshell-related events sent to Google Analytics?
None at all! If the Nutshell Analytics snippet on your site detects the Google Analytics snippet on the same site, analytic events will be automatically emitted to Google Analytics.