Still need to create the audience who will receive your newsletter? Click here to learn how.

Watch our video about creating newsletters in Nutshell Campaigns:

Take a tour in Nutshell:

To start, go to Nutshell Campaigns > Newsletter in your Nutshell account and click Create a newsletter.

Nutshell will ask you to provide a descriptive name for your newsletter.

Nutshell will then bring you back in view of your available newsletters. Click Create new edition under the newsletter name you just created.

Nutshell will offer you three options to start your newsletter edition from:

Nutshell will ask you to provide a descriptive name for this specific edition.

Click save and you will be dropped onto the newsletter editor.

Need to create a new edition to an already existing newsletter?

Click Create new edition next to the newsletter you’d like to continue with a new edition.

Nutshell will then let you choose if you’d like to start your new edition as a Blank edition or have it based off of an existing draft.
​

The editor allows you to completely customize your newsletter by dragging content from the editor into the body of your newsletter.

You can add and edit the following content into the body of your newsletter:

When adding a text field to your newsletter, you will have the ability to edit your text with the following features:

Within the special links feature, we provide an Unsubscribe link (Required links) and a View in Browser link (Other links).

Merge tags include Smart fields that auto-fill with customer information and the mailing address listed within your Company > Settings inside of Nutshell.
​
​

Smart fields are places in your template that auto-fill with specific data about the corresponding contact. You can think of them as shortcuts to give each email a personal touch. When you send Campaigns emails, the smart fields will auto-populate with the right information for each contact.

Available smart fields for Campaigns:

Adding a paragraph block to your newsletter also enables you to use Nutshell Campaigns' built-in AI writing assistant.

Do everything from checking your spelling and grammar to changing the tone of your copy and even translating your email into another language. Just enter your prompt and Nutshell's AI does the rest.

Remember to review and edit anything written by AI before publishing to ensure it matches your company's message, brand and tone.

Psst: Whether you’re sending a broadcast, newsletter, or drip sequence, an Unsubscribe link and your mailing address will be required within your Campaigns emails. Don’t worry, Nutshell will remind you to add one if you forget!​

You are able to remove content from your draft by clicking on the outlined content and selecting the blue trash icon.

Before you prepare to send your newsletter, you’ll want to preview how your newsletter will appear to your audience by selecting the Details tab.

You are able to toggle between a desktop preview and a mobile preview.

You will need to select which email address your newsletter will be sent from and which audience your newsletter will be sent to, provide a subject line and preview text (optional).
​

If your organization utilizes Google Analytics UTM parameters, you are able to add UTM parameters to all links within your newsletter by checking the box next to Add UTM parameters to all links and selecting Edit parameters.

Psst: You can find this tracking data in your Google Analytics account. It is not housed inside of Nutshell.

When you’re ready to send your newsletter out of Nutshell, click Prepare to send. Nutshell will alert you to any requirements for your newsletter that have not been fulfilled.​

When it’s confirmed that all requirements for your newsletter are met, click Next or Choose who to send to. You'll be able to choose from an Audience list or a Saved list.
​

Once you've selected your list, click Next or Review and send. Nutshell will verify the title of your newsletter, the sending email address, which Audience is receiving the newsletter, and the subject line and preview text for the newsletter. Click Send when ready.​
​

Not ready to send your newsletter now? Click Schedule now at the top of your newsletter or find the Schedule for a later date text link on the Review and send page.

You will be able to determine the exact date and time that your newsletter sends out to your audience. Click Next to continue.

Nutshell will confirm the details of your scheduled newsletter.
​

Once scheduled, your newsletter will take on a yellow Scheduled banner and display the date and time it is expected to send out to your audience.

The Engagement section of your newsletters provides actionable metrics that highlight your contacts’ engagement with your email outreach.

The graph on your broadcast engagement page shows your audience’s engagement with your newsletter over a determined range of time.