The Marketing dashboard is your go-to place to see key insights about your marketing efforts at a glance. Whether you’re tracking email campaigns, monitoring web traffic, or observing changes in your audience, this dashboard brings everything together in one convenient place. It’s designed to provide a clear overview of your campaigns, helping you understand what’s working well and where you might want to make adjustments.
Where to find your Marketing dashboard
To access your Marketing dashboard, simply navigate to the Marketing main menu. From there, select Dashboard from the side navigation.
What can you see on your Marketing dashboard?
Once you’re in your Marketing dashboard, you’ll find various cards that highlight key metrics from the marketing features you've been using. Each card provides insights into your campaigns and performance, making it easy to see the impact of your efforts across all marketing tools in one place.
Choose your overview period
Before diving into the details, you can easily pick a time frame of 7, 30, or 90 days from the date picker in the top right corner of the dashboard. Simply select a period, and all the cards will update to show the relevant metrics. This makes it super easy to spot trends and see how everything is performing over time.
Explore your dashboard cards
Now let’s take a look at what you can expect to see on your dashboard:
Website
Monitor overall web traffic trends to understand how visitors are engaging with your site over time. This includes:
Total page views
Unique visitors
Average views per visit
Average number of visitors per day
Broadcasts & Newsletters
Get an overview of your campaigns sorted by date in descending order, including:
Overall deliveries, open rate, and click rate
Most recently sent campaigns, along with their respective deliveries, open rates, and click rates
Next two scheduled campaigns
Two most recent drafts
Drip sequences
Get an overview of your active Drip sequence email campaigns, including:
Overall deliveries, open rate, and click rate
Top drip sequences along with individual metrics
Also, you can easily access all your drip sequences from the View all link at the top right of the dashboard card.
Forms
Get insights into the engagement metrics for your top Nutshell forms, including:
Views
Submissions
Conversion rates
Your top three forms by the most submissions
Landing pages
Track the performance of your landing pages, focusing on:
Total views from all landing pages
Your top three most viewed landing pages
Connected forms
See how your Connected forms are performing, which includes:
Total submissions from all your Connected forms
Top three forms with the most submissions
Audiences
See your list of top audiences by total subscribers
VisitorIQ
View metrics related to companies identified and leads generated by VisitorIQ, including:
Total number of companies identified
Number of companies converted into leads
Clicking into each metric takes you to the filtered VisitorIQ and Leads list, respectively
Now that you know what to expect from your Marketing dashboard, you can use the insights from each card to track your marketing efforts effectively. By regularly reviewing the data, you can identify trends and make informed adjustments to your strategies, helping you achieve better results in your marketing campaigns.
FAQs
Can I customize the metrics displayed on my dashboard?
The dashboard features a set list of predefined metrics for each card, and you cannot edit or customize these metrics. However, you can adjust the overview period using the date picker at the top, allowing you to view data for the last 7, 30, or 90 days.
Can I rearrange my cards on the dashboard?
Currently, the cards on your dashboard are set in a fixed order and cannot be rearranged.
Can I export the data from my dashboard?
There is no option to export data directly from the dashboard. You can manually note the metrics or take screenshots for your records.
Who can access the marketing dashboard?
The Marketing dashboard is available to all users with the appropriate permissions. If you’re unsure about your access level, please check with your administrator.