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CRM Sales inbox

Capture leads from your sales inbox and manage conversations together in one place.

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Written by The Nutshell Team

What is the Sales inbox?

The Sales inbox in Nutshell gives your team a central place to receive and manage incoming emails.

If leads are coming in through a shared email address like sales at your company or being sent from other tools, this keeps everything in one place in Nutshell, so your team can see what is happening and jump in when needed. It helps avoid missed messages and makes it easier to work together on incoming conversations.

How it works

When an email is sent to your sales inbox, it becomes a thread that your team can view and manage within Nutshell.

Each account includes a dedicated Nutshell email address. Once you forward your emails there, every incoming message becomes a thread. From there, you can assign it to a teammate, reply to it, and decide if it should become a lead.

Nutshell AI helps you quickly understand each email by pulling useful details like contact and company information and showing a short summary at the top of the thread.

It reads the full email to understand the message and uses that context to support how your inbox is organised. This includes:

  • identifying what type of email it is (spam, enquiry, service update, or transaction)

  • recognizing when a real person is mentioned inside the message, even if they are not the sender

  • helping ensure the right person becomes the lead when needed

This means your team spends less time sorting messages and more time responding to real conversations.

Set up your Sales inbox

Getting set up requires a few steps. You can start by connecting one shared email address. Navigate to Engagement > Setup > Sales inbox.

Once you are there, you will see two tabs at the top of the page:

  • The Email addresses tab is where you add and manage the addresses that feed into your sales inbox.

  • The Inbox rules tab is where you set up spam filtering, contact and lead creation rules, and decide how new threads get assigned to your team.

Add email address and sender name

On the Email addresses tab, click Add an email address to open the setup panel.

In the panel, you will see two fields:

  • Email address, where you enter the address you would like to use for your sales inbox

  • Sender display name, which is the name your customers will see when your team sends emails from your Sales inbox. This is filled in for you with your account name to start, but feel free to change it to whatever fits your team best

Once both fields look right, click Add email address to save it. This email address can be changed later and you can also add additional emails to flow into the sales inbox.

As soon as you click Add an email address, Nutshell opens the Email address setup panel which walks you through setting up automatic forwarding and outbound messaging, so your team can start receiving and replying to emails right away.

Set up automatic forwarding

Automatic forwarding brings emails sent to your existing shared address into Nutshell, so every message shows up as a thread your team can work from.

Open the Automatic forwarding section in the panel to see two simple steps:

  1. Copy and paste, where you copy your unique Nutshell destination address (it looks something like ibx_i3546000_859542eafbac@test.com) and paste it into your email provider's forwarding settings. If you would like provider specific guidance, click View instructions.

  2. Verify setup success, where you click Verify automatic forwarding once you have finished the steps in your provider's settings. This confirms everything is connected properly.​

Once forwarding is working, this section will show a friendly Verified badge, both in the panel and on the Email addresses tab.


Forward your existing emails

To bring emails into Nutshell, you will need to set up forwarding from your current shared address.

If you are using Google Workspace or Microsoft 365, follow the steps below.

Forwarding with Google Workspace

Step-by-step instructions:

  1. Start by logging into your Google Workspace Admin Console at https://admin.google.com using admin credentials.

  2. Head to Apps > Google Workspace > Gmail and look for the Default Routing section.

  3. When adding a setting:

    1. Enter your support email address (for example, support@yourdomain.com) in the Envelope Recipient field.

    2. Under Envelope Recipient, select Change Envelope Recipient. In Replace Recipient, enter your Nutshell forwarding address.

  4. Save the routing rule.

  5. Edit the rule you created and ensure the option under Options is set to: "Perform this action on non-recognized and recognized addresses."

  6. Head back into Nutshell and click Verify automatic forwarding to confirm everything is connected.

Forwarding with Microsoft 365

Step-by-step instructions:

  1. Log into your Microsoft 365 Admin security page and allow forwarding in anti-spam settings

  2. Navigate to security.microsoft.com > Email and Collaboration > Policies and rules > Threat policies > Anti spam > Anti-spam outbound policy (Default) > Edit protection settings > Automatic forwarding rules > “On - forwarding is enabled”

  3. Log into your Microsoft 365 Admin Center by visiting https://admin.microsoft.com and signing in with your admin credentials.

  4. Select the mailbox that you wish to configure forwarding for:

    1. Shared mailbox: On the admin center homepage, go to the Teams & groups > Shared mailboxes page

    2. Select the mailbox, then select Edit in the "Email forwarding" section.

    3. Then enter your Nutshell forwarding address that you copied from Nutshell’s email forwarding instructions and select Save and exit the Microsoft 365 Admin Center.

  5. On the "Shared mailbox" email forwarding side panel, select the "Forward all email sent to this mailbox" checkbox.

  6. Head back into Nutshell and click Verify automatic forwarding to confirm everything is connected.

Set up outbound messaging

Outbound messaging is what lets your team reply to emails directly from Nutshell, using your shared address.

Open the Outbound messaging section in the panel.

You will be asked to verify your domain in Domains, so click Go to domains to get started.

Verifying your domain is handled through Entri, and asks you to add a few domain records. These records confirm that you own the domain, and are required before you can send emails from it. This step will not update instantly, in most cases it wraps up within an hour, but it can take up to 48 hours depending on your domain provider.

Once your domain is verified, this section will show a friendly Verified badge, both in the panel and on the Email addresses tab, and your team will be ready to reply from the shared inbox.

For more help with this step, take a look at this support article on setting up custom domains.

Check your setup status

Once both Automatic forwarding and Outbound messaging show Verified, either in the Shared address setup panel or right in the Email addresses table, your shared inbox is ready to go.

Manage spam filtering

Nutshell includes a spam filtering setting that helps you automatically manage unwanted emails in your shared inbox.

When this setting is turned on, Nutshell AI reviews incoming emails and helps decide whether they should:

  • stay in your inbox

  • move to spam

  • be turned into a lead

You will find this setting in the Spam filtering section, on the Inbox rules tab of your Sales inbox page.

You can:

  • Turn it on to let Nutshell AI automatically filter and organise emails

  • Turn it off if you prefer to review everything manually

You can also guide how AI spam filtering behaves by telling it which emails to always trust and which ones to block. This helps improve accuracy and keeps your inbox aligned with what matters to your team.

  • In the Sender allow list, you can add email addresses or domains for people or companies you always want to hear from. Emails from these senders will never be filtered as spam, even if Nutshell AI thinks they look suspicious.

  • In your Sender denylist, you can add email addresses or domains for senders you never want in your inbox. Emails from these senders will always be sent to spam automatically.

What happens to each type of email

Marketing and newsletters

Nutshell AI filters out emails that are not relevant so your inbox stays clean and focused. These emails will be:

  • moved to the Spam box

  • clearly labeled as spam

  • not used to create a lead

Direct inquiries

When a prospect emails your team directly, Nutshell AI treats it as a real opportunity. These emails will be:

  • turned into a lead

  • the sender set as the primary contact

  • the email thread linked to that person

Lead notifications from services

Some emails come from platforms or providers like G2, Zoom etc but include details about a real person in the message. Nutshell AI separates the sender from the actual opportunity so the correct person becomes the lead. These emails will be:

  • linked to the original sender so you can always see where the email came from

  • used to create a new person based on the details in the email

  • used to create a lead for that person, not the provider

  • set with the correct person as the primary contact on the lead

Transactional emails

Some emails are informational and do not represent a sales opportunity, such as invoices or receipts. These emails will be:

  • kept visible in your inbox

  • not turned into a lead

Viewing and managing spam

Emails marked as spam are not deleted. They are simply moved out of your main inbox.

To review them:

  • Open your email inbox

  • Select the Spam filter

From here you can:

  • Mark a thread as Not spam to return it to your inbox

  • Mark a thread as Spam if it was missed

Add contact creation rules

Nutshell can automatically create a contact for you from new inbound emails, so your team never has to add someone by hand just because they sent you a message.

You will find this setting in the Contact creation rules section, under Automatically create contacts, on the Inbox rules tab. When this is turned on, Nutshell creates a person record whenever an email comes in from someone who is not already a contact in your system.

If you would like more control over when this happens, click Add rules to set up the conditions that matter to your team.

Add lead creation rules

You can set up rules so that Nutshell automatically creates leads from new inbound emails. Nutshell uses AI to read the email and extract contact and company information from signatures, making it easier to capture leads without manual entry.

You can also choose a pipeline for these leads and add a tag to help organize and track them. This is especially helpful if your team receives many new inquiries and wants every lead to be properly tracked from the moment it arrives.

Choose how threads are assigned

Inbound emails can be handled in a way that works best for your team. You can select Round-robin assignment so new messages are distributed evenly among teammates, making sure no one gets overloaded.

If you prefer, you can assign all incoming emails to a specific person by selecting their name from the dropdown. Or you can select Nobody leaving threads unassigned, and allow your team to pick them up and assign them manually from the sales inbox.

When a lead is created from a thread, the conversation automatically follows the lead owner, keeping everything connected and easy to manage.

Work with email threads

Access your email threads under Engagement > Inbox > Email.

Threads are where your team reads, replies, and collaborates on incoming emails. They keep the full conversation in one place, including incoming messages, replies from your team, and any internal notes.

If you want to leave a note for your team, you can add an internal note right from the top of the text box. Click the arrow dropdown and select Add internal note. Your note will be attached to the thread but will not be sent to the customer, making it a great way to share context, reminders, or updates with your team.

When replying to emails, you can choose the Use your signature checkbox to automatically include your email signature. You can also format your email with rich text, add images, and make your emails look exactly how you want before sending.

Understand thread status

To help you stay organized, each thread has a status.

New, open threads are active conversations. Closed threads are finished, and spam threads are filtered out so they do not clutter your workspace.

If a closed thread receives a new reply, it will reopen automatically so nothing slips through.

Receive notifications

When a thread is assigned to you or a response is received, you’ll receive an in-app notification. This way you are up to date with the status of your chat and can act accordingly.

Tips for best results

  • Review your Spam folder occasionally to make sure nothing important was filtered

  • Use the allowlist and denylist to guide Nutshell AI decisions

  • Mark emails as spam or not spam to improve accuracy over time

FAQs

Can I reply to emails directly from Nutshell?

Yes. Once your domain is verified, you can reply directly from the Sales inbox and your customers will see your configured sender name.

Can I turn off AI spam detection?

Yes. You can turn it off at any time from your Sales inbox settings.

Will spam emails be deleted?

No. They are moved to the Spam view so you can review them if needed.

How does Nutshell AI decide who the lead is?

AI reads the full email content. If the message includes details about a different person, that person can be created as the lead instead of the sender.

Can I fix something that was marked incorrectly?

Yes. You can mark any thread as spam or not spam, and AI will learn from that over time.

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