Each featured link, including any linked photos or videos, will be listed in the table alongside the link’s total clicks and unique clicks. Total clicks account for every time the link was clicked, while unique clicks only reflect the initial click of the link by any recipient of your outreach.
Having engagement data about specific links within your outreach shows you which content and offers your readers are most interested in, and the effectiveness of how you present your CTAs, all of which helps you improve future marketing emails.
Did I mention that link tracking also functions retroactively?! That’s right—any broadcast, newsletter, or drip sequence that was previously sent will now have link tracking stats available!
So what are you waiting for?