May 2021: The Shipping News - Marketers cheer! Shareable links are here! – Nutshell

Hi friend,

Ashanté, Product Marketing Specialist for Nutshell here!

Starting today, I’ll be sending you our bi-weekly-ish “Shipping News” newsletter to keep you in the loop on all the new and exciting product releases and improvements happening at Nutshell. And speaking of new and exciting, our product team recently released a helpful lil’ feature inside our Nutshell Campaigns platform: shareable links!

Here’s what it is

Inside the Details tab on any Nutshell Campaigns broadcast or newsletter edition, you’ll now see a “Shareable URL” field at the bottom of the right-side column. (Think TinyURL from the early 2000’s! Myspace days, am I right?)

Just hit the Copy button, and this nut.sh/ell/ URL is ready to share on your website, across social media platforms, internally with your colleagues, and anywhere else you might want to drop a link.

Shareable links work even when your marketing email hasn’t been sent yet, which means you can give a colleague a quick look at an email in progress even when they’re not logged into Nutshell. Pretty slick, huh?

Why do you need these things, anyway?

After releasing Nutshell Campaigns in February of this year, our product team recognized that marketers (and even non-marketers) often have reasons to share email content with people outside of their subscriber list.

Companies burn a lot of energy putting together high-quality marketing emails, and for the most part, the only people who get to see them is their subscriber lists. Which is FINE, but what if you want to…

Share a previously sent marketing email with a new sales prospect?
Plug your company's latest newsletter in a LinkedIn post?
Share your latest marketing announcement in a company-wide Slack message so that the rest of the team knows what you actually do?

Being unable to share marketing emails with non-subscribers also means that you have to spend additional hours redesigning your email content into blog posts that are publicly accessible, and then put in the work trying to get people to visit those pages. But who has the time?

Nutshell Campaigns' shareable links help you deliver your email content to wider audiences and relieve the pain of limited shareability like butter on a burn! Time that would be spent on reformatting, redesigning, or recreating your content simply to make it shareable, is yours again. So, what will you do with all of that freed up time?

Psst: The correct answer is win more deals with Nutshell!

Want to take Nutshell for a test drive?

Start a 14-day free trial of Nutshell and explore all of the incredible advantages of using Nutshell for your sales and marketing efforts.

Let’s keep this conversation going! If you have any questions about getting started with Nutshell or would like to register for an introductory demo, reply to this email and I’ll put you in the right direction.

Happy Nutshelling!