Knowing the unique individuals who clicked each link is important for prioritizing your follow-ups and determining who your most engaged contacts are.
You can see who clicked links on the Engagement tab of any of your sent marketing messages. Your overall click rate at the top has a link below it (the "4 clicks" in the example screenshot below). This will take you to a list of the individual contacts who clicked the links in your message.
You can also access the same information on the Recipients tab by filtering for the contacts who clicked the message.
You can see the specific links each individual clicked on their timelines (and how many times and when they clicked each link).
Wondering which links are the most popular? Scroll down on the Engagement tab to see click tracking for every link in your message.
Additionally, for users on the Marketing Pro plan, you can dive deeper into the links your recipients are clicking on.
Access the Recipients tab
Apply the 'Clicked' filter: Once in the Recipients tab, apply the 'Clicked' filter to view recipients who have interacted with your links.
Use the 'Any link' dropdown: You’ll see the 'Any link' dropdown, allowing you to filter further and see exactly which links were clicked by which recipients.
This feature is particularly useful for understanding the interaction with high-priority calls to action (CTAs) in your emails, as well as discerning which links were clicked in personal email sequences, helping you gain valuable insights into recipient behavior and preferences.
FAQ
Why doesn't my test click show up when I send a message to myself?
Nutshell detects internal clicks automatically and removes them from reporting (so your clicks don't skew your numbers and all click tracking is coming from external email recipients). To see link click tracking reports, send your marketing message to your audience.