Understanding your customers is the key to any successful business. With Company Enrichment, you’ll have access to enriched first-party firmographic data like industry, annual revenue, employee size, and more.
Along with demographic enrichment, this will help you gain a more comprehensive understanding of your customers and their needs. Check out this article to learn more about Nutshell Intelligence, the tool that powers Company and People Enrichment.
What is Company Enrichment?
Our company enrichment feature uses proprietary IP address intelligence to provide accurate data and actionable insights. You’ll be able to see otherwise unknown information like:
Number of employees
By leveraging the insights gleaned from this data, you can optimize your sales and marketing approach to connect with your target audience in ways you never thought possible.
Accept or Decline - It’s Entirely Up to You
With this view, you’ll be able to clearly see the enriched data in comparison to your current data and you’ll have the ability to decline the new data or accept and update the data.
See who has enriched data in the timeline
Once you hit the “Accept & update” button your data will be updated and you’ll be able to see who and when the new information was added to the Nutshell timeline.
Can I choose which fields to enrich?
No, all fields will be enriched once you click accept.
What happens when we match a piece of enrichment data that already exists on the company? I.e. someone has already manually filled out “# of employees”
We would never automatically override manually entered data.
Will enriched data ever replace existing data?
No, we’ll only give you new data.
Would I be able to opt out of enriching companies?
Yes, you can disable “Companies” on the setup page.