Which marketing email subscribers are worth your attention?
So you’ve just sent out your first broadcast in Nutshell (yay!) and you now have thousands of recently contacted recipients sitting in a list. Some have opened your outreach, some have clicked on your shared links—they’re clearly interested in your message.
Similar to the list views for your companies, people, and leads, Nutshell Campaigns now includes recipient lists for your previously sent broadcasts and newsletters.
Contacts within your recipient list can be easily filtered by their engagement actions: opens, clicks, unsubscribes, and bounces.
These recipient lists can help you turn marketing engagement into revenue. Here are a couple of ways we suggest using it:
But wait, there’s more...
Recipient lists allow you to utilize the same columns and filters that are available within the people list view to see critical data about the contacts who received your broadcasts and newsletters.
Aside from engagement actions, you can also use more specific filters—such as location, tags, origin, person custom fields, personal email metrics, and many more—for a laser-focused and curated list of data.
“Sending targeted emails to our customers and prospects is of the utmost importance to IntelliBoard. Nutshell allows us to filter by very specific custom fields so we get the best-targeted audience for each email. Currently, we send emails written and targeted for seven languages. Nutshell’s audience filters allow us to send emails in the customer’s own language.”
- Robyn Verry, Business Manager, IntelliBoard, Inc.
Bulk edit options in your recipient lists allow you to make necessary changes to your contacts such as reassigning ownership, adding or removing tags and audiences, or unsubscribing contacts in bulk.
To check out your own marketing recipient list(s), head to the Outreach tab in your account, select a previously sent broadcast or newsletter and select the Recipients tab at the top of the page.
P.S. For further reading, check out these articles from our blog on the main benefits of growth software, how to craft an A+ marketing email, and why uniting your marketing and sales teams into a single growth team is a game-changer for B2B organizations.
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