All Collections
New in Nutshell
New in Nutshell
October 2021: The Shipping News - 🚨 New in Nutshell: Create multiple leads instantly from any contact list!
October 2021: The Shipping News - 🚨 New in Nutshell: Create multiple leads instantly from any contact list!
Andy Fowler avatar
Written by Andy Fowler
Updated over a week ago

Creating leads one by one? Come on, you’re better than that.

The Shipping News

Hi friend,

Can you believe there are only eight weeks left in 2021? Neither can we!

As the end of the year approaches, our team is hard at work on improvements that took a temporary backseat to our larger launches for Nutshell Campaigns and drip sequences.

Last week we’re introducing a new (and faster!) way to create leads in Nutshell from your existing companies and people lists! Within every list view, you will now see a Create lead button at the bottom of the page that lets you create a lead for each selected contact in just one click.

Contact list of People in Nutshell

That’s right! Long gone are the days of only being able to manually create a single lead at a time or having to re-import a list of existing contacts to create multiple leads at once.

The 4-1-1

While on any list, select the boxes of contacts you’d like leads created for and click the Create lead button.

You’ll see a lead creation form pop-up, allowing you to add details. You can choose whether Nutshell creates a lead for each selected entity or creates a single lead for all selected entities.

If you’re creating a lead for each selected entity, Nutshell will pre-populate the person name, company name, and lead name with available information. These can be edited on the actual lead page after creation.

Gif showing how to create a lead for each selected entity

Creating a lead for each selected entity

If you’re creating a single lead for all selected entities, you’ll be able to edit the lead name, and edit company and people selections within the form.

Gif showing how to create a single lead for multiple entities

Creating a single lead for all selected entities

Nutshell will confirm how many leads are being created, then direct you to a list of your new leads.

Newly created leads in a list

So why would you use this feature? Glad you asked!

Creating leads from a list of existing contacts in Nutshell is ideal when:

  • Not every contact in your database is meant to be a lead. Your CRM should contain all your business contacts, from vendors, to board members, to newsletter subscribers. Instead of automatically assigning a lead to every new contact (which creates clutter, see below), you can use Nutshell's list-filtering and Create lead button to take a more fine-tuned approach to which contacts get associated with leads.

  • Your lead list feels cluttered. Having a large number of unidentified leads in your CRM can feel overwhelming. Having more control and intention over which leads are created promotes order from the chaos.

  • You imported a large number of contacts, but—uh oh!—you forgot to check the box to also create leads! We’ve got your back! If you imported a batch of contacts, you can locate and segment them by going to your companies or people list and filtering by Origin. From there, you can select the contacts you’d like leads for and hit the Create lead button. You can use these same steps for contacts imported without a lead created from a webform or through the API!

Head to your Companies and People lists in Nutshell and try it out for yourself!

Tell me somethin’ good

The ability to create leads from a list was an idea that was requested by a number of Nutshell customers and we were happy to deliver! As we continue to improve and build our software, we want to involve you.

Do you have an improvement suggestion or feature request for our team?

I want to hear it! Reply directly to this email and share your thoughts on how we can make Nutshell even more useful!

Psst...if your suggestion gets “Chris and Andy approved”, I’ll dedicate a Shipping News edition to you. 😉

Happy Nutshelling!


Ashanté Clemons
Product Marketing Specialist, Nutshell

Nutshell | 206 E. Huron Street, Ann Arbor, MI 48104

Did this answer your question?